What's the "correct narrative" now for the 7/7/05 terrorist attacks in London?

Excellent essay by Howard Jacobson, in the Independent, 

“We need a counter-narrative.” How often have we heard that since 7/7? We need to tell a better story to those young British Muslims for whom bombs and beheadings hold a greater allure than anything we have to offer. Someone’s seducing them away with a narrative of lies, so we must seduce them back again with a narrative of truth.... 

The Government’s proposed hymn to British values is equally naiive. Man wakes up, kisses wife (but not in a homophobic sort of way), reads chapter of Magna Carta aloud to family, goes bareheaded to work, eats humanely killed pork sandwich, practises sundry acts of tolerance, returns home to gin and tonic, prays unfanatically to secular god, and goes to sleep thinking of the Royal Family. Indubitably, there are worse ways of getting through the tedium of existence, but as a narrative this one’s unlikely to prevail against millenarian fantasy and a plentiful supply of virgins. In a battle of facile narratives, the one with more action wins. 

But why must it be a choice, anyway, between blowing people up on buses and a docile embrace of British values to which very few Britons of any faith or temper subscribe? Extreme views can kill, but disagreement is the breath of life. Non-conformity has always been one of the great British virtues, and that includes non-conformity to things British. The terrorist isn’t a problem because he doesn’t conform; he’s a problem because he does. It’s what he conforms to that makes him dangerous.